Fear appeals seem to function best when:

Question

Quizplus · Accepted Answer

Fear appeals are most effective when they are accompanied by specific instructions or actions that the recipient can take in order to address that fear. This gives the recipient a sense of control over the situation and allows them to feel like they can do something to protect themselves from the threat. Without specific actions, the recipient may feel overwhelmed and unsure of what to do, which reduces the effectiveness of the fear appeal.

Fear Appeals Seem to Function Best When