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Many Colleges Encourage Students to Do a Service Project Every

Question 82

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Many colleges encourage students to do a service project every year. Imagine you have been hired by the president of your school to develop an advertising campaign to increase voluntary participation. Use either a logic-based message or a fear-based message. Please briefly describe your campaign. Then, explain why the one (either fear or logic) you designed would be better in this situation than the other. Be sure to describe one research experiment and explain how the results support your argument.

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The advertising campaign I have develope...

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