Which of the following is the total combined customer lifetime values of all a company's current and potential customers?
A) share of customer
B) customer lifetime value
C) customer equity
D) profitability
E) share of market

Question

Quizplus · Accepted Answer

Customer equity is the total combined customer lifetime values of all a company's current and potential customers. Share of customer refers to the portion of a customer's spending in a category that a company captures. Customer lifetime value is the expected financial value of a customer over their entire relationship with a company. Profitability refers to how much profit a company generates. Share of market refers to a company's percentage of total sales in a particular market.

Which of the Following Is the Total Combined Customer Lifetime