The ultimate aim of customer relationship management is to produce ________.
A) customer equity
B) market share
C) sales volume
D) a reliable database
E) higher profit margins

Question

Quizplus · Accepted Answer

The ultimate aim of customer relationship management is to produce customer equity, which refers to the total lifetime value of a company's customer base. By building and maintaining strong relationships with customers, a company can increase customer loyalty, retention, and advocacy, ultimately leading to higher customer equity and long-term profitability. While market share, sales volume, a reliable database, and higher profit margins may be important metrics for measuring the success of a company's CRM efforts, they are not the ultimate aim.

The Ultimate Aim of Customer Relationship Management Is to Produce