FedEx offers its customers fast and reliable package delivery.When FedEx customers weigh these benefits against the monetary cost of using FedEx along with any other costs of using the service,they are acting upon ________.
A) loyalty
B) relationship marketing
C) customer-perceived value
D) social relationships
E) a societal marketing campaign

Question

Quizplus · Accepted Answer

Customers are acting upon customer-perceived value, as they are weighing the benefits of fast and reliable delivery against the monetary and other costs of using the service. This is a key aspect of value-based marketing, which emphasizes delivering superior customer value in order to build and maintain long-term relationships with customers.

FedEx Offers Its Customers Fast and Reliable Package Delivery