In which of the following situations has a company most actively embraced customer-managed relationships?
A) Malaysia Airlines awards frequent flyer points to returning customers.
B) Levi's jeans provide a superior quality and a perfect fit.
C) iRobot invites enthusiastic Roomba owners to develop and share their own programs and uses for the company's robotic vacuum.
D) Best Denki distinguishes between its best customers, called angels, and its less profitable customers, called demons, stocking merchandise to appeal to separate groups of its angels.
E) Toyota develops a marketing presence on social networks and other online communities.

Question

Quizplus · Accepted Answer

iRobot inviting Roomba owners to develop their own programs and uses for the company's robotic vacuum is an example of actively embracing customer-managed relationships. This approach involves collaborating with customers and valuing their input and feedback in the development of products and services. The other options either involve traditional customer rewards programs (A), offering a superior product (B), segmenting customers based on profitability (D), or utilizing online channels for marketing (E), but do not involve actively collaborating with customers in the same way as option C.

In Which of the Following Situations Has a Company Most