The Nike town running club that organizes twice weekly evening runs and follow-up meetings in the Nike Store is an example of which of the following?

Question

Quizplus · Accepted Answer

The Nike town running club is a club marketing program as it involves organizing a community of customers who share a similar interest in running, with the aim of building relationships and brand loyalty. The program is not solely focused on providing benefits to top customers or establishing partner relationships, and there is no indication that it involves a frequency marketing program, which typically rewards customers for making frequent purchases.

The Nike Town Running Club That Organizes Twice Weekly Evening