At Gina's Nails,the posted policy is "Without our customers,we don't exist." Gina and her staff aim to delight each customer,and they are quick to offer discounts or extra services whenever a customer is anything less than satisfied.Gina and her staff strive to make every customer a repeat customer.It is most accurate to say that instead of focusing on each individual transaction,Gina and her staff put a priority on ________.
A) partner relationship management
B) enlisting customer evangelists
C) attracting "butterflies"
D) converting "strangers"
E) capturing customer lifetime value

Question

Quizplus · Accepted Answer

Gina and her staff prioritize capturing customer lifetime value, which means they focus on creating a positive and lasting relationship with each customer in hopes of gaining their loyalty and repeat business. They offer discounts and extra services to ensure customer satisfaction and aim to make every customer a repeat customer, indicating a focus on long-term relationships rather than individual transactions.

At Gina's Nails,the Posted Policy Is "Without Our Customers,we Don't