Which of the following entails reducing the business portfolio by eliminating the products or business units that are not profitable or that no longer fit in the company's overall strategy.
A) market segmentation
B) the BCG approach
C) product line extension
D) downsizing
E) market redesign

Question

Quizplus · Accepted Answer

Downsizing entails reducing the business portfolio by eliminating the products or business units that are not profitable or do not fit with the company's overall strategy. Market segmentation is the process of dividing a market into smaller groups with similar needs and characteristics. The BCG approach is a portfolio analysis that helps managers assess the potential of their different business units. Product line extension involves adding new products to an existing product line. Market redesign is not a commonly used term in business strategy.

Which of the Following Entails Reducing the Business Portfolio by Eliminating