________ are low-growth, high share businesses or products. They generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment.
A)Stars
B)Cash cows
C)Question marks
D)Dogs
E)Cats

Question

Quizplus · Accepted Answer

Cash cows are low-growth, high share businesses or products that generate a lot of cash. The firm can use this cash to finance other SBUs that require investment, pay their bills or distribute it among the shareholders as dividends. Stars are high-growth, high share businesses or products. Question marks, also known as problem children, are high-growth, low share businesses or products that require a lot of cash to maintain their position in the market. Dogs are low-growth, low share businesses or products. Cats are not a recognized category in the BCG matrix.

________ Are Low-Growth, High Share Businesses or Products