In the Boston Consulting Group approach, ________ provide(s)a measure of market attractiveness.
A)relative market share
B)SBUs
C)cash cows
D)market growth rate
E)dogs

Question

Quizplus · Accepted Answer

According to the Boston Consulting Group approach, market growth rate provides a measure of market attractiveness. This is because a high growth rate indicates a large potential for profitability and future success in that market.

In the Boston Consulting Group Approach, ________ Provide(s)a Measure of Market