Today the four Ps are compared to the four Cs.Product and place are called ________ and ________,respectively.
A) convenience; customer solution
B) customer cost; convenience
C) communication; customer solution
D) customer solution; convenience
E) communication; convenience

Question

Quizplus · Accepted Answer

The four Cs of marketing are customer solution, customer cost, convenience and communication. Therefore, the best choice is D, which matches the first two Ps of marketing (product and place) with customer solution and convenience respectively.

Today the Four Ps Are Compared to the Four Cs