Effective positioning begins with ________ the company's marketing offer in order to give consumers more perceived value.
A)pricing
B)aligning
C)differentiating
D)promoting
E)placing

Question

Quizplus · Accepted Answer

Effective positioning involves differentiating the company and its products from competitors in a way that creates more perceived value for consumers. This can be achieved by aligning pricing, promoting, and placing strategies with the marketing offer, but ultimately it is differentiation that sets a company apart and gives it a unique position in the market.

Effective Positioning Begins with ________ the Company's Marketing Offer in Order