When a company positions its product,it must first identify possible customer value within a market segment that could be the basis of a competitive advantage for the product.

Question

Quizplus · Accepted Answer

This statement is true. A company must identify customer value within a market segment in order to develop a product that can be positioned to offer a competitive advantage. Without understanding what customers value, it is difficult to create a product that will stand out in the marketplace.

When a Company Positions Its Product,it Must First Identify Possible