________ is the place a product occupies in the consumer's mind relative to competitors' products.
A)Product placement
B)Product position
C)Market segmentation
D)Market targeting
E)Product promotion

Question

Quizplus · Accepted Answer

Product position is the place a product occupies in the consumer's mind relative to competitors' products based on key attributes, benefits, or characteristics that the product offers. It is important for companies to establish a clear and differentiated product position in order to stand out from competitors and appeal to their target market.

________ Is the Place a Product Occupies in the Consumer's