Smart marketing managers will take a _________________ approach to the marketing environment.
A) reactive rather than proactive
B) proactive rather than reactive
C) differentiated
D) unique rather than a traditional
E) analytical

Question

Quizplus · Accepted Answer

A proactive approach means taking initiative to anticipate and adapt to changes in the marketing environment before they happen. This is a more strategic and forward-thinking approach than a reactive approach, which simply responds to changes after they have already occurred. Therefore, a proactive approach is the better choice for smart marketing managers.

Smart Marketing Managers Will Take a _________________ Approach to the Marketing