Print,television,and Internet ads that feature university students enjoying a brand of potato chips in between classes and during study breaks are most likely aimed at which of the following?
A) Echo Boomers
B) Baby Boomers
C) Generation X
D) Millennials
E) Retirees

Question

Quizplus · Accepted Answer

Millennials, also known as Gen Y, are currently the target demographic for products and services due to their growing purchasing power and tendency to favor convenience and instant gratification. University students are typically in the millennial age group and are therefore a likely target for potato chip ads.

Print,television,and Internet Ads That Feature University Students Enjoying a Brand