Marketers often split the baby boomers into three smaller groups-leading boomers,core boomers,and trailing boomers-each with its own beliefs and behaviors.This is known as ___________.
A) generational marketing
B) age segmentation
C) niche marketing
D) belief marketing
E) value marketing

Question

Quizplus · Accepted Answer

Generational marketing is the practice of dividing a population into generational groups and targeting marketing efforts specifically towards them based on their unique beliefs, values, and behaviors. Splitting the baby boomers into three smaller groups based on their characteristics is an example of generational marketing. Age segmentation, niche marketing, belief marketing, and value marketing can all be part of a generational marketing approach, but they do not specifically refer to the practice of dividing a population into generational groups.

Marketers Often Split the Baby Boomers into Three Smaller Groups-Leading