Marketers can take a(n)________ by taking aggressive action like running advertorials,
pressing for lawsuits and filing complaints with regulators to keep competitors in line.
A) environmental stance
B) neutral stance
C) natural perspective
D) natural-management perspective
E) proactive stance

Question

Quizplus · Accepted Answer

The term "proactive" means taking action to control or influence a situation, rather than just responding to it after it has happened. Therefore, taking aggressive action like running advertorials, pressing for lawsuits, and filing complaints with regulators shows a proactive stance in keeping competitors in line. Options A, B, C, and D do not accurately reflect the action being taken by the marketers.

Marketers Can Take A(n)________ by Taking Aggressive Action Like Running