Which of the following forces would marketers be MOST likely able to influence?
A) geographic population shifts
B) core cultural values
C) income distribution
D) increasing ethnic diversity
E) media publics

Question

Quizplus · Accepted Answer

Marketers have more control and influence over media publics, such as the audience for their advertisements and social media presence, than they do over other broader socioeconomic factors like population shifts, cultural values, income distribution, and ethnic diversity. While these factors may impact consumer behavior to some extent, marketers have limited ability to directly influence them.

Which of the Following Forces Would Marketers Be MOST Likely