Jamie Ong is researching the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers. What is Jamie researching?
A) the marketing environment
B) strategic planning
C) target markets
D) operational planning
E) None of the above.

Question

Quizplus · Accepted Answer

Jamie is researching the marketing environment, which includes external factors and forces that can impact marketing management's ability to build and maintain successful customer relationships. This can include factors such as economic conditions, technological developments, cultural trends, and legal and regulatory issues. Strategic planning, target markets, and operational planning are all important elements of marketing management, but they are not the specific focus of Jamie's research.

Jamie Ong Is Researching the Factors and Forces Outside Marketing