Suppliers form an important link in the company's overall customer value delivery
system.They are part of a marketer's ____________________.

Question

Quizplus · Accepted Answer

Suppliers are part of a company's microenvironment along with other stakeholders such as customers, competitors, and intermediaries. The microenvironment refers to the actors in a company's immediate environment that affect its ability to serve its customers. The macroenvironment, on the other hand, refers to the broader societal forces that impact a company's operations, such as political, economic, and technological trends.

Suppliers Form an Important Link in the Company's Overall Customer