A company's marketing environment consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain ________________ with target customers.

Question

Quizplus · Accepted Answer

The marketing environment comprises external factors that affect a company's marketing efforts, including economic, political, social, technological, and competitive forces. These factors can help or hinder marketing management's ability to establish and maintain successful relationships with its target consumers. Therefore, option B, which refers to building and maintaining successful relationships, is the best choice. Choices A, C, D, and E are not comprehensive enough to capture the scope of the concept of marketing environment mentioned in the question.

A Company's Marketing Environment Consists of the Actors and Forces