Of the following,the best starting point for understanding how consumers respond to various marketing efforts is the ________ model of a buyer's behavior.
A) belief
B) subcultural
C) generational
D) stimulus-response
E) societal

Question

Quizplus · Accepted Answer

The stimulus-response model of buyer's behavior focuses on how consumers react to different marketing stimuli, such as advertising or sales promotions. It is a widely recognized framework for understanding consumer behavior and is often used by marketers to design effective marketing campaigns. This model illustrates how consumers respond to different types of stimuli and what factors influence their decision-making process. The belief, subcultural, generational, and societal models may also provide valuable insights into consumer behavior, but they are not specifically designed to analyze how consumers respond to marketing efforts.

Of the Following,the Best Starting Point for Understanding How Consumers