A consumer's behavior is also influenced by social factors such as the consumer's small groups,family,and ________________.
A) work rules and status
B) social rules and status
C) social roles
D) social roles and status
E) status

Question

Quizplus · Accepted Answer

Social factors such as small groups, family and social roles can influence a consumer's behavior. Social roles refer to the specific roles and expectations that a person has within a group or society based on their social status. Therefore, option D which includes both social roles and status is the best choice. Option A only includes work rules and status which is too narrow. Option B only includes social rules and status which doesn't cover social roles. Option C only covers social roles and does not include status. Option E only includes status and does not include social roles.

A Consumer's Behavior Is Also Influenced by Social Factors Such