________ are people within a reference group who,because of special skills,knowledge,personality,or other characteristics,exert influence on others.
A) Opinion leaders
B) Habitual buyers
C) Social networkers
D) Stealth marketers
E) Laggards

Question

Quizplus · Accepted Answer

Opinion leaders are individuals within reference groups who have a high degree of influence over others due to their special skills, knowledge, personality, or other characteristics. They are often looked up to and respected within their social circle and can sway the opinions and behaviors of those around them.

________ Are People Within a Reference Group Who,because of Special