Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is,"we are what we have." According to this premise,consumers ________.
A) buy products to support their self-images
B) do not identify with brand personalities
C) are affected by subconscious motivations
D) are attracted to products that expand their existing attitudes
E) conduct the information search

Question

Quizplus · Accepted Answer

The self-concept premise suggests that people identify themselves with the possessions they have. Therefore, consumers buy products to create an image that supports their self-identity.

Many Marketers Use the Self-Concept Premise That People's Possessions Contribute