A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept.
A)personal characteristics
B)reference groups
C)perceptions
D)attitudes
E)psychographics

Question

Quizplus · Accepted Answer

Personal characteristics such as age, life-cycle stage, occupation, economic situation, lifestyle, personality, and self-concept all influence a buyer's decisions. These factors can impact a buyer's preferences, values, and attitudes towards a product or service, and can ultimately affect their purchasing behavior. Reference groups, perceptions, attitudes, and psychographics can also play a role in a buyer's decisions, but personal characteristics have a significant influence.

A Buyer's Decisions Are Influenced by ________ Such as the Buyer's