Mountain Dew's "DEWmocracy" campaigns invited avid Mountain Dew customers to help name a new flavour, design new packaging, and select media communications for the brand. Which of the following statements about a participation program like Mountain Dew's DEWmocracy program is likely false?
A)Participation helps drive conversations about the brand.
B)Participation provides excellent targeting for the brand.
C)Participation helps to create attention for the brand.
D)Participation is a starting point for pricing decisions.
E)Participation can be engaging for consumers.

Question

Quizplus · Accepted Answer

Participation programs like DEWmocracy may involve consumers in naming, packaging, or promoting a new product, but they are not typically used as a tool for determining pricing decisions. Rather, pricing decisions are typically based on a variety of factors, including production costs, competition, and perceived value to the consumer.

Mountain Dew's "DEWmocracy" Campaigns Invited Avid Mountain Dew Customers to Help