A customer's lifestyle can be measured using the AIO dimensions. What does AIO stand for?
A)Activities, Interests, Opinions
B)Activities, Involvement, Organizations
C)Accommodation, Investment, Orientation
D)Acknowledgement, Interests, Options
E)Adoptions, Interests, Occupations

Question

Quizplus · Accepted Answer

AIO stands for Activities, Interests, Opinions, which are the three dimensions used to measure a customer's lifestyle. These dimensions help marketers understand a customer's behaviors, preferences, and values, which can be used to create targeted marketing campaigns.

A Customer's Lifestyle Can Be Measured Using the AIO Dimensions