________ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively.
A)Family
B)Social class
C)Membership group
D)Subculture
E)Reference group

Question

Quizplus · Accepted Answer

Family is considered the most important consumer buying organization in society because it influences the buying decisions of its members through various roles, such as decision-maker, purchaser, and user. The roles and influences of different family members have been extensively researched in consumer behavior studies. Social class, membership group, subculture, and reference group also impact consumer behavior, but they are not considered the most important buying organization.

________ Is the Most Important Consumer Buying Organization in Society;