The study of consumer behaviour begins and ends with ________.
A)culture
B)the individual
C)beliefs
D)lifestyles
E)social classes

Question

Quizplus · Accepted Answer

The study of consumer behaviour focuses on understanding individual needs, motivations, perceptions, attitudes and behaviours when making purchasing decisions. While culture, beliefs, lifestyles, and social classes can all influence consumer behaviour, they ultimately revolve around the individual consumer. Therefore, understanding the individual is essential to understanding consumer behaviour.

The Study of Consumer Behaviour Begins and Ends with ________