Why should marketers care about online social networks?
A)Social networks provide opportunities to overwrite influencers' opinions.
B)Social networks enable marketers to become part of consumer conversations.
C)Social networks enable marketers to promote one-way messages.
D)Social networks are an important fad.
E)Social networks can replace all other forms of communicating with customers.

Question

Quizplus · Accepted Answer

Online social networks provide marketers with the opportunity to actively engage in consumer conversations, which can lead to increased brand awareness and trust. This can also provide valuable insights into consumer behaviors and preferences, which can inform future marketing strategies. Option A is incorrect as it implies a manipulative approach to marketing, which is not recommended. Option C is incorrect as it suggests a one-way communication approach which is ineffective on social media. Option D is incorrect as social networks are a pervasive and long-lasting aspect of modern society. Option E is incorrect as social networks cannot replace all forms of communicating with customers, but should be seen as a valuable addition to a multi-channel marketing strategy.

Why Should Marketers Care About Online Social Networks