Companies that use brand ambassadors are participating in ________.
A) opinion leading
B) traditional marketing
C) buzz marketing
D) direct marketing
E) values marketing

Question

Quizplus · Accepted Answer

Companies that use brand ambassadors are participating in buzz marketing, which involves leveraging individuals who have a strong following or influence in their social circle to generate excitement and interest around a product or service. These brand ambassadors are often seen as trusted sources of information and can spread the word about a brand more effectively than traditional marketing methods.

Companies That Use Brand Ambassadors Are Participating in ________