A customer's lifestyle can be measured by using the AIO dimensions.What does AIO stand for?
A) Activities, Interests, Opinions
B) Achievement, Involvement, Organizations
C) Accommodation, Investment, Orientation
D) Acknowledgements, Interests, Observations
E) Adoptions, Interests, Occupations

Question

Quizplus · Accepted Answer

AIO stands for Activities, Interests, Opinions, which are the dimensions used to measure a customer's lifestyle. B, C, D, and E are incorrect as they do not represent the correct dimensions.

A Customer's Lifestyle Can Be Measured by Using the AIO