The ________ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively.
A) family
B) social class
C) membership group
D) subculture
E) reference group
Correct Answer:
Verified
Q21: A buyer's decisions are influenced by _
Q27: A person's buying choices are influenced by
Q28: _ refers to the unique psychological characteristics
Q30: People change the goods and services they
Q33: Researchers have found that a number of
Q34: Many marketers use the self-concept premise that
Q35: All of the following make up a
Q36: _ is a person's pattern of living
Q37: _ are people within a reference group
Q56: A _ is a need that is
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