Researchers have found that a number of well-known brands tended to be strongly associated with one particular trait,such as Levi's with "ruggedness." Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?

Question

Quizplus · Accepted Answer

The specific mix of human traits that may be attributed to a particular brand is referred to as brand personality. This includes characteristics such as sincerity, excitement, competence, sophistication, and ruggedness, which are associated with specific brands and help to create a distinctive brand image in the minds of consumers.

Researchers Have Found That a Number of Well-Known Brands Tended