George is buying his first house.He has found two houses that he thinks he likes.He is highly involved in the purchase and perceives significant differences between these two houses.George will likely undertake ________.

Question

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Complex buying behavior refers to a situation where the consumer is highly involved in the purchase and perceives significant differences between the available options. Since George is highly involved in the purchase and sees significant differences between the two houses, he is likely to undertake complex buying behavior. Variety-seeking buying behavior is when a consumer wants to try different options for the sake of variety, which is not the case here. Opinion leadership refers to a situation where an individual influences the buying behavior of others, which is not mentioned in the scenario. Dissonance-reducing buying behavior refers to a situation where the consumer feels some doubt or regret about their purchase and tries to reduce it by seeking reassurance, which is not mentioned in the scenario. Marketing myopia refers to a situation where a company focuses on its products rather than the customer's needs, which is not relevant to this scenario.

George Is Buying His First House