For the past 10 years Bobby and Margaret have saved money to go to the Vatican.This is the year,and several tour companies offer attractive,but very similar packages to the state.They want to be certain to choose the best one.They are most likely to exhibit ________.

Question

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Bobby and Margaret have saved money for 10 years to fulfill their dream of going to the Vatican, indicating that this is a high involvement purchase for them. With several tour companies offering similar packages, they may experience cognitive dissonance after making a decision. Therefore, they are most likely to exhibit dissonance-reducing buying behavior, which involves seeking reassurance and affirmation after a purchase to alleviate doubts and concerns.

For the Past 10 Years Bobby and Margaret Have Saved