Organizational planning that includes the establishment of overall goals and positioning an organization's products or services against the competition is referred to as:
A)short-term planning.
B)strategic planning.
C)long-term planning.
D)tactical planning.

Question

Quizplus · Accepted Answer

Strategic planning involves setting goals for an organization and positioning its products or services against the competition. Short-term planning involves creating specific short-term actions to achieve goals, long-term planning involves creating a long-term vision for an organization, and tactical planning involves creating specific actions to implement a strategic plan.

Organizational Planning That Includes the Establishment of Overall Goals and Positioning