Developing a product or service involves defining the benefits that it will offer.These benefits are communicated and delivered by ________ such as quality,features,and style and design.

Question

Quizplus · Accepted Answer

Product attributes such as quality, features, and style and design are the specific characteristics of a product that deliver the benefits to the customers. Package labeling, support services, product mixes, and marketing tools are all important components of a product's overall offering, but they are not the primary means through which benefits are communicated and delivered.

Developing a Product or Service Involves Defining the Benefits That