________ is one of the marketer's major positioning tools because it has a direct impact on product or service performance; it is therefore closely linked to customer value and satisfaction.

Question

Quizplus · Accepted Answer

Product quality is one of the major tools for marketers to position their product. It directly affects the performance of the product and its value to the customer, which in turn affects satisfaction levels. Packaging, total quality management, specialty product marketing, and positioning are also important tools for marketers, but they are not directly linked to product performance like product quality.

________ Is One of the Marketer's Major Positioning Tools Because