Major brand marketers often spend huge amounts on advertising to create brand ________ and to build preference and loyalty.

Question

Quizplus · Accepted Answer

Brand awareness is a crucial component of building a successful brand, and one of the primary goals of advertising. It refers to the extent to which consumers are familiar with and recognize a particular brand. By building brand awareness, marketers hope to increase the likelihood that consumers will choose their brand over others. While the other options (extension, packaging, internal marketing, and networking) may be important in their own right, none of them specifically address the goal of creating brand awareness.

Major Brand Marketers Often Spend Huge Amounts on Advertising to Create