The first part of the marketing strategy statement describes the target market; the planned product positioning; and goals for sales,profits,and ________.
A) market share
B) product longevity
C) secondary markets
D) promotional mixes
E) life-cycle duration

Question

Quizplus · Accepted Answer

The first part of the marketing strategy statement typically includes the target market, planned product positioning, and goals for sales, profits, and market share. Market share refers to the percentage of total sales in a particular market that are held by a company or brand, so it is the best choice to complete the sentence.

The First Part of the Marketing Strategy Statement Describes the Target