In a ________,new products and marketing tactics are tested online in a virtual shopping environment.
A) controlled test market
B) simulated test market
C) standard test market
D) random test market
E) single-city test market

Question

Quizplus · Accepted Answer

Simulated test market is the type of market where new products and marketing tactics are tested online in a virtual shopping environment. In this type of market, consumers are shown product prototypes, packaging designs, and advertising concepts, and are asked to react and provide feedback. This allows companies to test their products and marketing tactics before they are launched on a larger scale. The other options listed are different types of test markets but do not involve an online virtual shopping environment.

In a ________,New Products and Marketing Tactics Are Tested Online