The advantages of standardizing an international product include all of the following EXCEPT ________.
A) the development of a consistent image
B) lower product design costs
C) the adaptation of products to different markets
D) decreased manufacturing costs
E) lower marketing costs

Question

Quizplus · Accepted Answer

Standardizing an international product involves developing one product for all markets without any consideration for local preferences or requirements. Therefore, the product cannot be adapted to different markets, which is a disadvantage rather than an advantage. The other options, such as lower product design costs, consistent image, decreased manufacturing costs, and lower marketing costs are advantages of standardizing an international product.

The Advantages of Standardizing an International Product Include All of the Following