In which stage of the PLC will promotional expenditures be especially high in an attempt to create consumer awareness?
A) growth
B) product development
C) maturity
D) introduction
E) adoption

Question

Quizplus · Accepted Answer

Promotional expenditures will be especially high during the introduction stage of the PLC to create consumer awareness as the product is new to the market and needs to gain initial attention and interest from consumers.

In Which Stage of the PLC Will Promotional Expenditures Be