Which of the following CANNOT be described using the PLC concept?
A)product class
B)product form
C)product image
D)brand
E)styles

Question

Quizplus · Accepted Answer

The PLC concept refers to the stages a product goes through from introduction to decline, based on its sales performance in the market. Product class, form, brand, and styles can all be described using the PLC concept. However, product image is not directly related to the sales performance of a product, and thus cannot be described using the PLC concept.

Which of the Following CANNOT Be Described Using the PLC