Which of the following is NOT an example of sales improvements by modifying the marketing mix?
A)discounting prices to attract budget conscious consumers
B)using more aggressive promotional activity to reach more consumers
C)finding new distribution channels to reach new segments
D)reinforcing changes in the product to create a unique offering
E)acquiring a product through a corporate take-over

Question

Quizplus · Accepted Answer

Acquiring a product through a corporate take-over is not an example of sales improvements by modifying the marketing mix as it is related to corporate strategy and not marketing tactics. The other options involve modifying the marketing mix elements such as pricing, promotion, distribution, and product features to improve sales.

Which of the Following Is NOT an Example of Sales