Using the PLC concept to develop marketing strategy can be difficult because strategy is both a ________ and a(n)________ of the product's life-cycle.
A)mirror image;cause
B)cause;result
C)result;mirror image
D)beginning;end
E)purpose;effect

Question

Quizplus · Accepted Answer

The PLC (Product Life Cycle) concept suggests that a product goes through various stages from introduction to decline. The marketing strategy both influences and is influenced by the stage of the product in its life cycle, making it both a cause and a result of the product's life-cycle stage.

Using the PLC Concept to Develop Marketing Strategy Can Be